Rose and Albrecht, of the now-popular video podcast Diggnation, deliver what this crowd can't get enough of: goofy banter and insider riffs on gaming, new software releases, and stupid hardware tricks, culled from the most popular tech stories of the day on Digg - and punctuated from time to time with their enthusiastic plugging of oddball products and sponsors.
...Just a year and a half out of the gate, Diggnation draws about 250,000 viewers a week and is among the most popular free video podcasts on Apple's iTunes service - alongside offerings from ABC, the BBC, and CNN (which, along with Business 2.0 and CNNMoney.com, is owned by Time Warner (Charts)).
...New forms of programming and distribution promise viewers an infinite menu of content, new advertising models are in the works to funnel all that new viewing behavior into streams of cash, and new search technologies are stepping up to, as Adelson says, "help you choose what you want to watch, when you want to watch it, and where you want to watch it."
...But it wasn't until January, after a year of skunk-works experimentation, that the pair unveiled their latest brainchild: Joost, a free service that uses peer-to-peer technology to convert typical low-grade Web video into a full-screen viewing experience that's eerily similar to the real thing.
...Ads on Joost will come in a variety of packages: They can appear as five-second preshow banners called "blipverts," as 10- to 30-second video "midrolls" that appear during a break in the show, and as opt-in icons that, when clicked, pull down a small marketing website inside the viewer's window.
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